Finally, conversion tracking is available to everyone for both sales and actions and is as easy as one, two, track!
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Conversion Tracking
What is conversion tracking?
Conversion tracking is perhaps the most important aspect of your online ad campaign. But what the heck is this thing that everyone is talking about? Simply put, conversion tracking is the process that measures the number of sales or actions (see action tracking) that occurred as a result of an ad getting the visitor to your site. By tracking conversions you can measure the effectiveness of your ad campaign. Knowing exactly how your ads are working to produce a sale or action will allow you to either increase or decrease your ad budget for that campaign to increase your conversion rate. Traditionally, the number of ad impressions divided by the number of clicks the ad received was used as a measure of its success. Not anymore! In today' online advertising world you must also know the total clicks, unique clicks and how many sales or actions your ad generated. Converting visitors to customers is what most of today's web sites are about. This process can be tedious and time consuming without the right tools.How does conversion tracking work?
Tracking conversions has never been easier than with Tracker Kahuna. We will provide you with the ad link and the conversion code to make this process as simple as 1, 2, Track. You place the small piece of conversion code on the page that the visitor ends up at after the sale or action (usually your Thank You page). This code is good for all ad channels (email, newsletters, twitter, AdWords, etc...) that are used for your ad campaign. Next you use the ad link that is automatically generated for you in your ads. Finally, login to your Tracker Kahuna account to see how your ads are converting.
News and Updates
September 6th, 2009 - Tracker Kahuna is live!
On September 6th, 2009 we opened our doors to the public. Now everyone can take advantage of our advanced ad tracking solution.
Tracker Kahuna is opening to the public
Late 2008 we decided to open our doors to the public. While our tracking system was rock solid, it wasn't user friendly, had a ridicules name and it was ugly. So we decided that before we can open our doors we needed to make it easier to use, come up with a really cool or funny name and make it a lot better looking.
We gave ourselves a facelift
Not the kind of facelift that you get from a doctor, but to the site. Our first attempt looked ok, but more like it belonged in 2000 not 2010. So, with the help of a few friends we came up with something that we really like, and we hope that you do to.
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